Saham Bank: LiA joins a redesigned mobile application

Saham Bank is presenting a new version of its mobile application, with a revised interface and the LiA assistant. The announcement, reported by Le Nouvelliste Maroc on 9 October 2026, also appears on the bank’s official website.

The bank describes account viewing, transfers and card limit management among its services. LiA is intended to guide users to sections matching requests expressed in everyday language, according to the presentation reported by the outlet.

The change therefore also concerns access to existing functions. An assistant pointing to the right menu may reduce navigation steps; that does not establish a measured time saving or stronger transaction security.

These are features announced by the institution, with no independent test presented here. For customers, the redesign’s value will emerge in everyday operations and the ability to reach an adviser when the application does not meet their needs.