Insurance in Morocco: human advice faces the AI test

At the FNACAM meeting in Casablanca on 8 October, Bachir Baddou argued for changes in insurance intermediation. Le Brief reports his call to combine digital tools with knowledge of policyholders.

Another report from the same outlet presents Philippe Rocard’s remarks on combining branches and digital services. These texts illuminate a professional debate; they do not measure the transformation’s results for customers.

Our analysis: saving time on document research does not remove the need to explain what a contract covers. Useful advice depends on the questions asked, ambiguities resolved and the ability to tailor a response to a specific situation.

The number of tools installed is therefore insufficient to assess modernisation. Clear communication and follow-up on requests deserve equal attention. AI can support this work, but adoption alone demonstrates no improvement in service.